The aging of the population and the transformation of the disease spectrum result in enhanced national awareness of nutrition and health and a surge in the needs of health maintenance and promotion in people with different medical conditions and/or different physiological status. However, the current nutrition and health products cannot meet such needs, which has seriously restricted the development of medical nutriology. Luckily, China boasts a long culture of health via traditional diet regimens with a rich resources of edible animals and plants, which can be a treasure house of food and nutrition with great potential. In this paper, the developmental potential and orientation of health promotion cuisine as a tool of nutritional management was firstly proposed and discussed, in a view to inject new momentum into the development of nutrition and health industry.